The CLU Brand
Since its founding in 1959, California Lutheran University has been integrating faith and reason, academic excellence, and social consciousness into the lives of undergraduate and graduate students. At the same time, we have evolved into a multifaceted institution, one that serves a wide range of constituencies. Now more than ever, we need to communicate a strong image to our community, region and world.
Our graphic identity provides more than just a logo and tagline. As a platform for our institutional identity, the logo and our key messages articulate who we are in a straightforward, resonant and unmistakable form. It is the nexus for our image and reputation. Above all, the identity program will help us solidify our reputation and expand our presence in a rapidly changing higher education marketplace.
To communicate a unified visual image, we ask the entire campus community to adhere to the standards delineated in this Identity Manual. The manual covers the use of our graphic identity in all University communications and functions. By applying it consistently in all of our messages, we will reinforce our strong image and help CLU fulfill a most promising future.
Sincerely,
Ritch K. Eich, Ph.D.
Vice President, Marketing and Communications
James D. Power IV
Vice Chair, Board of Regents
Chair, Marketing and Communications Steering Committee
Executive Vice President of International Operations, J.D. Power and Associates